Empathy in Action: How to Deliver Great Customer Experiences at Scale by Tony Bates and Dr. Natalie Petouhoff redefines empathy while showing how companies can use it to grow loyalty and build long-term relationships with customers and employees. The authors describe empathy in this context...

Competing on Thought Leadership: How Great B2B Companies Turn Expertise into Revenue by Robert S. Buday is an informative and strong lesson in content marketing. It guides you step by step in the process using the elements of talent, experience, and interest to face the...

Have you ever wondered how some companies almost quadruple their market cap in a relatively short period? Companies like Tesla or Facebook are known to have had a very accelerated growth rate in recent years. If you're an entrepreneur or visionary trying to build the...

In Everyone Is An "Influencer," sub-titled Building A Brand By Engaging The People Who Matter Most, Kelly Keenan draws on business experience and encourages the reader to be honest with employees and potential customers by involving them in growing the business, shifting the focus from...

Curtain up! In Waiting in the Wings: How to Launch Your Performing Career on Broadway and Beyond, actress and author Tiffany Haas, joined by author Jenna Glatzer, gives us a peek into the world of theater performance. This book is a comprehensive guide to creating...

The Art of Lifelong Customers by Mihaela Akers is a non-fiction business guide in which the author harnesses experience and expertise to create a book to serve as “The field guide to growing profitable and fulfilling customer relationships.” Akers begins with a look into their...

What The F*** Is Copywriting? A Beginners Guide to Writing Persuasive Copy That Sells by Leanne McGregor will provide newbie copywriters with a concise guide on how to start in the industry, perfect their craft, attract clients, and make money from copywriting. McGregor provides a...

Create Better Advertising: An original Madison Avenue Mad Man shares creative insights, tips and advice by Jay H. Heyman is a concise guide to advertising. He talks about advertising copy and content writing using short paragraphs to explain matters, such as what not to do...

Audio Books for Success by Doris-Maria Heilmann presents audiobooks in a new way, encouraging authors to take a proactive step in the future of their stories. A wealth of advice, from conceptualizing the sound and tone of the book to the production and marketing of...

In Leading in A Social World, R Aaron Templer turns our perception of social media marketing on its head. He considers social media the area of leaders and customer service, not marketing. He sees building social capital as a leadership skill, and the goal of...