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Reviewed by Jennifer Lancaster for Readers' Favorite
Personal Brand Clarity by Suzanne Tulien helps the reader to reach inside and bring their best virtues and values to light. Lesson 1 contains an exercise to find out what we are all about. The chapter talks about congruency and putting your personal brand into action every day. Values are very important to our personal brand and so we learn to bring these out and define them in depth. Suzanne explains the reasoning for things, like how stating the reason behind what you do (from Simon Sinek) works in the limbic brain. Importantly, she explains that Personal Brand Attributes are characteristics and experiences that set you apart, which can be used in defining competitive advantage. In a nutshell, it’s about doing the work to define and enhance the public image of your authentic self.
The examples throughout Personal Brand Clarity by Suzanne Tulien helped me to understand how to define my personal values, style attributes, and a mantra. The ‘Personal Brand Style’ chapter had me thinking about what word would sum me up. What other attributes do I express, and how do my attributes come out visually? I agreed with her definition of Personal Brand, as Suzanne thinks more deeply about people’s perceptions than usual. I think the beauty of what Suzanne is teaching is to look under your hood for unique gems to share, the differentiating factors, not at external things to conjure up. This is very helpful for those evolving their public persona and services.
