Reviewed by Jennie More for Readers' Favorite

Strategic Creativity by Robin Landa is a thought-provoking book about igniting creativity in business and forming a shared purpose that is effectively communicated amongst all stakeholders in the creative process, including the creatives and the executives. Landa highlights the significant matters between advertising agencies and clients and provides solutions for improved work processes and flow; ultimately better communication. This book is for marketing professionals and executives at all levels responsible for writing creative briefs for advertising agencies, collaborating and approving projects, and creatives who want to learn how they can raise the bar on their ideas. Strategic Creativity is a daring, candid, and timely must-read.

Strategic Creativity by Robin Landa is a brilliant book that captivated my attention and reinvigorated my passion for the advertising industry. I identified strongly with all the issues raised, particularly the need for diversity, equity, and inclusion in the advertising industry, and the role creatives play in shaping or influencing perceptions and the power of such influence. Marketers will learn how to approach the creative process effectively and about the extensive work that turns a brief into a campaign. With this knowledge, they can build more productive and collaborative relationships with creatives from advertising agencies. I enjoyed learning from the multiple impeccable creative leaders featured throughout this book and the Q&A with each, where they provided compelling and relevant views on the creative process and the industry. I loved reading this book and found it insightful, a resource I will reference in the future.