In Cultural Intelligence for Marketers, Anastasia Kārkliņa Gabriel speaks about the imperative for brands to move beyond stereotypes and superficial gestures and demonstrate a true understanding of cultural nuances and power dynamics. She writes about the evolution of cultural intelligence, proposing the Culture-Strategy-Innovation framework, which...

Competing on Thought Leadership: How Great B2B Companies Turn Expertise into Revenue by Robert S. Buday is an informative and strong lesson in content marketing. It guides you step by step in the process using the elements of talent, experience, and interest to face the...

Create Better Advertising: An original Madison Avenue Mad Man shares creative insights, tips and advice by Jay H. Heyman is a concise guide to advertising. He talks about advertising copy and content writing using short paragraphs to explain matters, such as what not to do...

Stanley G. Buford gives the answer to his book’s title—Can You Dress for Success?—a resounding “yes!” Stanley goes over the dos and don’ts of dressing for success. Conservative clothing is always a safe choice. When one dresses too flashily, it actually generates a negative vibe....

How did a former host for NBC Sports' Golf Channel become a successful entrepreneur and celebrated public speaker? Kraig Kann shares his incredible journey to prominence and the techniques that have propelled his business to success in Can You Get Our Attention? Discover how to...

Create the Future: Tactics for Disruptive Thinking by Jeremy Gutsche is a strategic business building self-help guide that taps into the need for change in individuals and businesses that are stunting their own growth with barren tactics. Gutsche succinctly outlines a strategy in five interchangeable...

Craved: The Secret Sauce to Building A Highly-Successful, Standout Brand by Keli Hammond is about how to brand yourself and your business. It teaches you the meanings of branding and marketing. Keli Hammond also gives you ideas on how to market your brand. She gives...

Consulting Drucker: Principles and Lessons from the World's Leading Management Consultant by Dr. William Cohen is a book written primarily about Peter Drucker. In Consulting Drucker, Cohen -- who happens to have known Peter Drucker personally as a student as well as a friend, and...

Create Your Author Platform is the third book in Rochelle Carter's series, The Authorpreneur's Guide to Publishing. While book 1 deals with editing your book and getting it ready for publishing, book 2 deals with creating a business plan for your book sales. Book 3...