Marketing has become increasingly sophisticated in the prevailing highly competitive business environment. Allen Weiss and Debbie MacInnis set out to educate readers in The Brand Benefits Playbook. This book provides a useful framework to evaluate marketing strategy, with a particular emphasis on branding. The central...

Elizabeth Chabe wrote The Giant's Ladder to assist scientists and engineers in marketing their work. Some of the concepts that Chabe writes about are understanding the market, creating a brand, developing a campaign, and deciding where to direct marketing messages. The book includes numerous examples,...

The Second-Best Business Book Ever Written: The Pursuit of Thought Leadership in Sales, Marketing, and Life by author Tom Marks offers insightful reflections and intriguing stories that inspire and teach important business lessons. The book focuses on the path of transforming into a successful leader...

In today’s rapidly evolving world of business, the difference between staying afloat and bankruptcy comes down to the finest of margins. One of those key inputs happens to be sales. When businesses come under pressure to deliver, more often than not that pressure is transferred...

The Stripped-Down Guide to Content Marketing by John Egan is a step-by-step guide to starting, flourishing, and succeeding in the content marketing game. With a wealth of experience as a content marketing specialist and examples of real-life on-the-job experience of what works and what doesn’t,...

The Minimalist Career Changer: How to Build Case Studies, Nail Interviews, and Land Your First Product Design Job in Minimum Time by Xinran Ma is a no-nonsense, impeccably designed, and plain-speaking how-to book that delivers exactly what it promises—a step-by-step, detailed plan to lay the...

The StorySelling Method by Philipp Humm is a comprehensive guide to mastering the art of storytelling in business. In his book, Humm provides a step-by-step process for crafting and delivering stories that will not only captivate your audience but also persuade them and inspire action....

Henry Wong’s Telling Your Story, Building Your Brand might be the Bible of branding. Wong’s narrative provides tiny lightning bolts of clarity; with those lightning bolts, he finds a way to speak to readers with a helping hand perspective. It does not do the work...

Have you ever wondered how some companies almost quadruple their market cap in a relatively short period? Companies like Tesla or Facebook are known to have had a very accelerated growth rate in recent years. If you're an entrepreneur or visionary trying to build the...

The Art of Lifelong Customers by Mihaela Akers is a non-fiction business guide in which the author harnesses experience and expertise to create a book to serve as “The field guide to growing profitable and fulfilling customer relationships.” Akers begins with a look into their...