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Reviewed by Zahid Sheikh for Readers' Favorite
The Second-Best Business Book Ever Written: The Pursuit of Thought Leadership in Sales, Marketing, and Life by author Tom Marks offers insightful reflections and intriguing stories that inspire and teach important business lessons. The book focuses on the path of transforming into a successful leader in sales and marketing by coming up with an innovative roadmap regarding how to effectively communicate and lead in the field. The final part provides readers with concrete tips to succeed in one’s career and develop personally according to Mark's recommendations grounded in his practice. This makes it easier to comprehend different business concepts while incorporating humor and the use of authentic examples.
The author's writing style is simple yet engaging, humorous at times, and filled with good, sound advice. He simplifies complex concepts and makes it easier to understand them, and, more importantly, to put them into practice, making this different from other business management books. The use of interesting stories interspersed with appropriate consultancy tips keeps readers interested and focused. The combination of humor and analysis makes it easy for the reader to be both informed and entertained while going through the book. His experience and expertise are also apparent, which distinctly contribute to the applicability of the outlined strategies. The combination of personal history and professional advice makes The Second-Best Business Book Ever Written by Tom Marks an instrumental book that one can highly recommend to readers who need more tools and techniques in sales, marketing, and management.
