The Visionary Brand: The Success Formula Behind the World’s Most Visionary Brands opens with an interesting case study about Oakley and how it almost lost its cultural direction as a brand and regained its footing by re-aligning its brand identity. Author Bryan Smeltzer shares his...

Upon the advice of those closest to him, author Kevin R. Kehoe decided to create a book based on his memoirs. The book, One Hit Wonder: The Real-life Adventures of an Average Guy and the Lessons He Learned Along the Way, was born. Those closest...

It’s time to remove the clutter standing in the way of your personal growth. Discovery of Less: How I Found Everything I Wanted Underneath Everything I Owned by Chris Lovett provides you with a practical how-to guide and his personal memoir mixed into one. If...

My Brain Is Wearing Pink Shoes: A Memoir of Self-Discovery and Healing, by Yvonne F. Keziah, is an inspiring and powerful account of one woman's journey to mastering illness via the mind-body connection. A 2005 diagnosis involving a neurological disorder that is rare and incurable...

Lions in the Grass: A Marketing Insider's Guide to Mass Persuasion (and Why You Want the Sh!t You Want) by Bill Morrison is an essential marketing book that teaches you about the dark art of emotional manipulation. Bill Morrison explains how emotional exploiters like marketers,...

Leaders Always Go a Little Further ... Unless They Trip by Jason Howk is a one-of-a-kind leadership book that spotlights accomplished individuals the author has observed and what he has learned from them. These individuals include Lieutenant General Sir Graeme Lamb, Winston Churchill, and even...

Dr. Nancy Stella deals with six fear traps that bother most people in her book Fear Traps: Escape the Triggers That Keep You Stuck. Through personal experiences and years of counseling, she has developed the Courageous Brain Process (CBP). This process is a six-step program...

How to Invest in Stocks: A Beginner's Guide to Making Money and Managing Risk in the Stock Market by Rodolfo Tello is the quick, basic guide you need to get acquainted with investing in stocks. Not really a deep dive--more like an overview, which is...

Running From Hippos: A Memoir of Trauma and Depression by BD Timmins is a moving, powerful autobiography about surviving the darkness of trauma. Starting with the early days, the author takes you back to the beginning of physical, emotional, and sexual abuse, onward through the...

Tao: A New Interpretation by J Joseph Kazden interprets the Chinese Taoism sourcebook, the Tao Te Ching, written by Lao Tzu. Although it shares many characteristics with the Tao as imagined by Lao Tzu, Kazden's book differs in his use of scientific knowledge as the...