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Brenda S. Bence earned her MBA from Harvard Business School and is a Certified Speaking Professional, a Certified Executive Coach, and the award-winning author of five branding books.
After years of building powerhouse name brands in the corporate world, she founded Brand Development Associates International. Brenda now travels the globe speaking, training, and coaching individuals and companies to greater success through creative yet practical brand development. See www.BrendaBence.com
Reviewed by Lori M for Readers' Favorite
Only 22 pages into reading the book, author Brenda Bence already had me hooked. She challenged the reader to set a time for three minutes, and within that time frame, to write down everything you can think of that you CANNOT do with a paperclip. What a creative, stimulating thinking and writing exercise! Her point was that not long into the exercise you realize that you can do far more with a paperclip than you would have originally thought.
I like the title of Chapter 15, "Develop a Superiority Complex." In it, Bence points out that we already have assets that can help us build a terrific brand. I thought the cover graphic on the book was right-on-target for the book's title, Smarter Branding Without Breaking the Bank. It depicts a safe with door slightly ajar, and money poking out. Very clever.
In this book, the reader really can learn proven marketing strategies that they can put to use right away with little to no expense. The formatting, organization, development, and flow of the book were logical and easy to follow. Among the lessons you'll learn in this book include the chapters, "Frame Your Competition," "The Power of a Bull's Eye," and "Don't Just Sit There on Your Assets."
Anyone who is wanting to increase their market share, sell more products/services, or start their own business would benefit from reading this book. It's well-written, practical, and immediately implementable. I really enjoyed reading it.
