Non-Obvious Thinking

How to See What Others Miss

Non-Fiction - Business/Finance
208 Pages
Reviewed on 04/03/2025
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    Book Review

Reviewed by Pikasho Deka for Readers' Favorite

Generating out-of-the-box ideas and implementing them in real-life scenarios can be challenging yet immensely rewarding. In Non-Obvious Thinking, Rohit Bhargava and Ben duPont introduce the SIFT framework, a practical four-step blueprint designed to amplify and maximize the power of innovative thinking. These four steps include creating more space, uncovering insights to discover how things actually function, recognizing patterns and focusing on priorities, and adding your own unique twist to a brilliant idea. Through stories and exercises, the authors provide you with all the tools and techniques you need to manifest your best ideas. With this book, you will learn to anchor your attention, embrace and navigate danger, recognize natural wisdom, identify real problems, see the other side, use augmented creativity, take your ideas in an unexpected direction, seek intersections to define your twist, and more.

Authors Rohit Bhargava and Ben duPont present a comprehensive guide to help you stand out among your peers by observing patterns and developing creative ideas, enabling you to chart your own course for success. It's an empowering book that encourages you to take risks and follow your instinctive drive to take the path less traveled. Non-Obvious Thinking is a transformative guide for a diverse range of readers, be it an aspiring entrepreneur or a sports prodigy trying to make it in the professional leagues. The stories featured in this book are engaging and help demonstrate the benefits of Non-Obvious Thinking to the reader. Each topic is explored in depth as the authors explain everything in great detail, making sure readers fully grasp the content. I found the book very motivational and helpful, and I highly recommend it.