Prompting Originality: The A.I. Handbook for Humans by Norty Cohen and Delaney Ehrhardt presents an engaging and forward-thinking look at how to use artificial intelligence to promote creativity rather than stifling it, as is often claimed by those who see it as merely a means...

Harnessing Purpose: A Marketer’s Guide to Inspiring Connection by Melissa Fors Shackelford provides a transformative perspective on the marketing profession, shifting the focus from traditional metrics to the power of purpose-driven marketing. Shackelford begins by challenging marketers to examine the “why” behind their efforts, advocating...

Marketing is key to the growth and success of almost every business in the world today. A robust marketing model helps an organization strategize better and allows it to take advantage of changing market trends, which, in turn, boosts sales. In The Marketing Machine, Ros...

In Marketing in Web 3.0 by Simon Kingsnorth, the author takes his readers by the hand and walks them through the evolution of web-based marketing from the introduction of marketing on the web up to today's rapidly evolving and ever-growing digital landscape. It is a...

The New Rules of the Road by Dan Kahn provides an indispensable guide for navigating the rapidly changing marketing landscape, focusing on the convergence of public relations, marketing, and technology. This book is a compelling mix of Kahn’s personal experiences, professional insights, and forward-looking strategies...

Advertising for Books by Dale L. Roberts is the third book in the Self-Publishing with Dale series which focuses on promoting and selling your book after publication. Now that you’ve made it through the first two books, teaching you the basics and advanced tips about...

Olivia F. Scott's 51 Brand Marketing Tips for Creators is a guide celebrating 15 years of Omerge Alliances’ marketing and event curation expertise. Designed for entrepreneurs and creative professionals, this book offers impactful tips to enhance brand presence and drive operational success. The book is...

AI That Sells by Anne Bonner aims to educate content creators on how they may use artificial intelligence tools to make their content more creative and optimize their Search Engine Optimization (SEO) strategy. The author elaborates on using AI tools such as ChatGPT to develop...

Dark Psychology and Manipulation by Dane Krauss is Book 6 of the Mind Improvement For Beginners series. It refers to the phenomenon in which people use motivation, social persuasion, manipulation, and coercion strategies to get what they want. This book includes discussions on wider...

In her book Delusional, Samantha Zink chronicles her journey from aspiring retail manager to CEO of Zink Talent, an influencer talent agency. Following her parents' divorce and a college internship, she shifted to public relations, building confidence and a network through roles at Michael Kors...