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Reviewed by Liz Konkel for Readers' Favorite
Advertising for Books by Dale L. Roberts is the third book in the Self-Publishing with Dale series which focuses on promoting and selling your book after publication. Now that you’ve made it through the first two books, teaching you the basics and advanced tips about self-publishing, the next step is understanding how to advertise. It can be difficult to understand how Amazon advertising works. This guide includes steps that make the promotional process easy to understand with practical steps. The author breaks down the steps to understanding how Amazon ads work. This will teach you how to manage these ads and market your book in a way that receives more attention. A range of tips and facts are explored from how to be retail-ready to understanding sponsored brand ads. Terminology is included to help those starting and is narrowed down to five elements.
Personal experiences are used as supporting evidence with Dale L. Roberts highlighting the challenges he faced. The tips included are practical and genuine, stemming from real experience that addresses difficulties, the target market, and terminology. Authors will learn what to look for and avoid at the start of their promotional journey. This helps authors understand when targeting is off and how important reaching an audience is, even if it means shifting what they think is their target market. To do this, Roberts teaches about sponsored product ads, keyword targeting, analyzing targets, and more. He takes a business approach to promoting a book to help every author boost their success, which is perfect for newer or struggling authors. The tips Roberts offers are precise and easy to understand, taking the guesswork out of marketing your book. Advertising for Books will help authors feel more confident and in control over their writing careers.
