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Reviewed by Astrid Iustulin for Readers' Favorite
Technology is becoming increasingly important in our society, and it has a significant impact on our habits and relationships. And yet, there is one single ability that technology cannot replace: building strong customer relationships. Empathy with customers and generating trust are still the core of each business that aims to stay at the top. Customers’ emotional connections with employees can make a difference and help to build loyalty and make a business flourish. But what steps should business owners take to be sure that their employees will be up to the task? And how can they make customers love their brand? John R. DiJulius III answers these and other questions in his enlightening book, The Relationship Economy.
The Relationship Economy is a clear and compelling book that reveals the importance of customer connections. With its many examples and the takeaways at the end of each chapter, it is a valuable guide for business owners who want to make their business thrive. DiJulius cannot be misunderstood when he insists that the success of your business depends on the relationships – human relationships – you build. His explanations are innovative. They reaffirm the value of human connections against the misuse of technology that is destroying our social skills. Human contact is more important than ever, exactly because technology automates and simplifies many tasks. Human interactions are becoming a rarity, and therefore they are precious. The business that understands this will be a step ahead of its competitors. The Relationship Economy is a book that every entrepreneur should read.