A true entrepreneur isn’t just someone who has opportunity fall in their lap. It’s someone who is ready and willing to take risks and jump into the river without really knowing where it’s going to lead. The entrepreneur is someone who is always willing to grow, adapt and change, and in this book you’re going to learn about those entrepreneurs. You’re going to learn about what it really takes to create value for yourself and your customers. It’s all about understanding not only what you want, but what your customers need, and working on your business to ensure that you are fulfilling that need. By continuously monitoring and changing, you’re going to be further along on your journey (and with Brand Identity Breakthrough, of course).

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible by Gregory V. Diehl is something an entrepreneur or someone who wants to become an entrepreneur should read. It’s actually really interesting and I felt like there was a whole lot of information being given. It’s the type of book that really lays it all out there and helps you skip over some of the hard parts (though definitely not all) about establishing yourself and making your business what you really want it to be. It really does take you through the process of getting to know your business inside and out, even more than you ever thought you would need, and then helping other people to get to know you and the business as well. There’s everything from how to write your elevator speech and even some case studies to give you better examples of what you should be doing and how and why it works. Brand Identity Breakthrough by Gregory V. Diehl is definitely a book I would recommend.

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible by Gregory V. Diehl is a non-fiction book about the ways and means to create a brand identity for your business or company. Brand Identity Breakthrough essentially walks us through the many aspects of creating a “brand” or “image” for your business in order to attract clients, sell your products and/or services, and most importantly, truly showcase who you are and what your business stands for to create maximum impact and the highest selling point. Brand Identity Breakthrough is broken down into sections and chapters and takes the reader through the step by step process and mindset of what cultivating your brand identity means, why it is important, how it attracts clients, makes profits, and forms the crux of any business.

Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible by Gregory V. Diehl is written in an informal style that is easy to follow. I thought there were a lot of good ideas in the book and although a few have often been repeated elsewhere, putting all of them together in one book definitely makes it a comprehensive read. There is also a section for budding entrepreneurs with specific tools and exercises designed specially for people newly heading down this path. Overall, I thought this is quite a bit of useful information all in one place that is specifically geared towards one topic as the title suggests.

Brand Identity Breakthrough by Gregory V. Diehl is a revolutionary book in the area of business brand development and one that offers priceless insights to all business owners who are seeking ways to create a powerful brand around their products. In today’s competitive business environment, and with new products surfacing every day, any business owner, startup entrepreneur, writer, or inventor needs more than the quality of their product to attract new customers - they need a story that sells, a brand that immediately speaks to readers of high value and quality. In this book, readers will learn how to create their brand by creating a unique story that sells, identifying their target market, and effectively exploiting that market through proven marketing tactics that drive success.

Gregory V. Diehl puts into this work his years of experience and research in the area of brand identity, and makes use of pertinent personal experiences that will teach readers invaluable lessons. This book is a wonderful marketing tool that startup businesses need in order to create their unique path to success. Diehl writes with simplicity, and the use of familiar stories will make his message even more accessible to most readers. I particularly enjoyed areas where the author brought in his personal experiences. As you read Brand Identity Breakthrough, you’ll feel like you are talking with a master who knows the troubling questions about brand marketing that business owners struggle with. Diehl exposes readers to the winning principles of brand marketing and warns them about the many pitfalls that have often undermined the success of powerful products. This book is a great companion for businesses of every size and nature.

In an excellent new guide in the genre of business and finance, Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible by author Gregory V. Diehl is certainly a book that any reader who is interested in developing or growing a business will turn to time and time again. Providing invaluable information in areas as varied as learning how to build a unique selling proposition for your product, learning the best methods for how to sell a product to customers, no matter what you offer, and overcoming the sales learning curve, and selling products in both physical and online marketplaces, this book provides more advice in one easy to read edition than many others give in a complete series.

I very much enjoyed Brand Identity. Author Gregory V. Diehl has done a fantastic job in giving his target audience an easy to use primer on how to achieve exactly what they want from their business. Any reader who is trying to create or sell a product that will get noticed in the marketplace should absolutely read this book. Author Diehl has jam-packed it with so much useful information that you will find yourself highlighting and underlining section after section, knowing you'll want to come back and utilize many of the tips and tools that he provides. I highly recommend this book, and look forward to reading more from author Gregory V. Diehl as soon as possible!