Marketing is a multi-billion dollar industry. It is the process of channeling goods and services from supplier to buyer. When marketing your goods or services, you must consider your target market and the required channels to reach them. The Old Rush: Marketing for Gold in...

The Joy of Argument: 91 Ways to Get More of What You Want, and Less of What You Don’t is a non-fiction self/help, business/philosophy book written by Albert Navarra. The author presents a definition of the term 'argument', shows how the concept evolved from its...

The Perpetual Paycheck by Lori B. Rassas begins by identifying the fact that ‘in the workplace, there are only short term commitments - an absence of mutual obligation between employer and the employee.’ Introducing the topic with a short discussion on paychecks and the necessity...

The Seven Deadly Sins of Business Valuation: Entrepreneurs, Small Businesses & Government Guaranteed Lenders by Robert M. Clinger III, after a good introduction to the concept of valuation of a business, discusses the methods practically used by businesses for such calculations. This is the income...

The Path to Job Search Success by Tom Payne begins with an interesting observation that humans are psychologically wired to move in the wrong direction down the job-search path. Tom Payne therefore emphasizes the need to be well prepared with the correct approach at all...

The Wretched Road to Success: A Book on Business and Management Theories by Matthew Krumsiek is enticing, informative and cleverly crafted for business owners. Wretched Road to Success offers so much to readers so let’s explore a few highlights: define your destination, determine who you...

Everyone possesses the ability to have a successful life. What is success to one may not be success to another, but not everyone can execute great leadership in their success. What is a great leader? The Mindset of Success: From Good Management to Great Leadership...

The Retailer’s Guide to Merchant Services: From Storefront to Internet by Gail Cavanaugh is a concise but holistic discussion about the use of credit card related services. Rather than a mere practical guide, this book contains an in-depth study of the card environment. We are...

The Doom Loop! by Charles Cranston Jett is nothing but ‘Straight Talk about Job Frustration, Boredom, Career Crises and Tactical Career Decisions from the Doom Loop Creator.’ It examines one's success in life based on certain easily identifiable parameters, which are more applicable in the...

Thinking Finance: The Comic Book by Dimitrios V. Siskos is an illustrated book on accountants, an opportunity to see the many facets of their work through humor. Through twenty-three cartoons, which are really humorous, the author presents some of the widely acknowledged traits of this...