This author participates in the Readers' Favorite Free Book Program, which is open to all readers and is completely free. The author will provide you with a free copy of their book in exchange for an honest review. You and the author will discuss what sites you will post your review to and what kind of copy of the book you would like to receive (eBook, PDF, Word, paperback, etc.). To begin, click the purple email icon to send this author a private email.
This author participates in the Readers' Favorite Book Review Exchange Program, which is open to all authors and is completely free. Simply put, you agree to provide an honest review an author's book in exchange for the author doing the same for you. What sites your reviews are posted on (B&N, Amazon, etc.) and whether you send digital (eBook, PDF, Word, etc.) or hard copies of your books to each other for review is up to you. To begin, click the purple email icon to send this author a private email, and be sure to describe your book or include a link to your Readers' Favorite review page or Amazon page.
This author participates in the Readers' Favorite Book Donation Program, which was created to help nonprofit and charitable organizations (schools, libraries, convalescent homes, soldier donation programs, etc.) by providing them with free books and to help authors garner more exposure for their work. This author is willing to donate free copies of their book in exchange for reviews (if circumstances allow) and the knowledge that their book is being read and enjoyed. To begin, click the purple email icon to send this author a private email. Be sure to tell the author who you are, what organization you are with, how many books you need, how they will be used, and the number of reviews, if any, you would be able to provide.
Reviewed by Asher Syed for Readers' Favorite
Shine the Spotlight On You! by Lisa Gibson is a comprehensive guide to personal branding, its evolution, and its significance in today’s digital age. Gibson talks about her own journey, including overcoming imposter syndrome when joining Microsoft, and shares strategies for building an authentic personal brand by focusing on strengths, values, and goals. She speaks on the importance of targeting the right audience and creating a compelling personal brand story. She provides practical advice on leveraging media opportunities, speaking engagements, and strategic content creation to amplify a brand’s reach. Tools like generative AI, scheduling software, and analytics are recommended for efficient content creation and audience engagement. She leans into the need for leaders to align their personal and professional identities for credibility, champions ongoing learning and adaptation, and evaluates metrics to refine strategies for long-term success.
Shine the Spotlight On You! A Step-by-Step Guide to Building and Amplifying Your Personal Brand by Lisa Gibson is a fantastically relevant, timely, and empowering read for those who want to pump up their personal brand. Gibson's writing feels like a conversation. It's clear and easy to understand, and the advice she gives is not only practical, it's grounded in what she has achieved herself. I loved her anecdotes, which go hand in hand with how much she puts into the significance of authenticity. While the book is primarily geared toward professionals, I do not see any reason why its principles cannot be applicable to anyone eager to make a lasting impression in the digital age. Does it really matter why someone leveraging social media should want to do it effectively? No, thus making this guide a resource for all who want to stand out. Very highly recommended.
