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What Most Business Owners Don’t Know...And Will Never Know...About Internet Marketing by John North is intended to guide one through the internet marketing maze and to show one how to change the way business is done. The author begins with the pros of internet marketing and makes a strong case as to why one should engage in this. Core components of internet marketing, like websites, blogs, etc. are then discussed, followed by the types of marketing (about 100) available to choose from. A discussion about the cautions one needs to observe, followed by the prevailing myths and a look into the latest trends in this field, succeeded by various techniques to enhance the current state of internet marketing bring the book to an end.
What Most Business Owners Don’t Know...And Will Never Know...About Internet Marketing by John North is a comprehensive guide for implementing the latest marketing strategies. More than enabling one to be always up-to-date with the state of the art, the strategies mentioned in this book can empower one to be ahead of competitors, essential in a fast moving market. The book is well written, all topics related to internet marketing are dealt with comprehensively and thoroughly. Simple and clear instructions, including the directions for handling mistakes and other embarrassments, make the transition to a generational change in technology and approach fairly easy to achieve. A navigable table of contents would have greatly improved the usefulness of this book as a ready reference.
