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Small Business Acceleration: Get Noticed Using Facebook, LinkedIn, Email Marketing and Public Relations is a non-fiction business book written by Pamela Wigglesworth. Wigglesworth has started several small businesses. Her losses from her first failed business prompted her to research marketing options and solutions that could prevent future failures. This text starts with an introduction to Facebook and guides the reader through setting up a company page, getting Likes, running contests and paying for advertising. LinkedIn, the social network for professionals, is also discussed, and the differences between the two networks is stressed. The author continues with discussions on email marketing and how to keep your emails from ending up in the spam folder; public relations; and video marketing.
Pamela Wigglesworth's business text, Small Business Acceleration: Get Noticed Using Facebook, LinkedIn, Email Marketing and Public Relations, is filled with essential information for small business owners and anyone who's considering starting one. While I'm familiar with Facebook, I found the information on getting a company page promoted to be invaluable. I was likewise impressed with the chapter on email campaigns. The author sets out goals for email marketing, and provides names and links to companies that provide services for free and for a fee. The public relations chapter, however, was the real gem as far as I'm concerned. Few people understand public relations and the power of the press. Fewer still know how to reach those publications. Wigglesworth approaches the process in a step-by-step format, and she even provides a complete and easy-to-follow tutorial for crafting your own press releases. The final chapter hits on video and stresses both how dynamic and powerful video can be as a marketing tool, and how easy it is to make your own videos. I am so impressed with Small Business Acceleration: Get Noticed Using Facebook, LinkedIn, Email Marketing and Public Relations. It's the perfect how-to manual for marketing your business and products, and it's highly recommended.