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Reviewed by K.C. Finn for Readers' Favorite
Recognize THEM by Zane Safrit is a book of advice on how to get the most from your employees. The guidebook explains how its author came to the realisation that employees and their talents were directly related to success in business, and how Safrit was able to utilise this concept in order to achieve much better revenue and results. The book lists practical methods to help your employees feel valued and inspired to do the best at their job that they can, thereby building better relationships between them and your company, which contributes hugely to the overall success of any business.
The four major categories in Recognize THEM are Show You Care, Be Their Champion, Empower Your Employees and Let Them Shine. At first glance, these concepts sounded like more meaningless business buzz words to me, but author Zane Safrit presents each concept in a down-to-earth manner with a genuine explanation of their relevance and impact. Even better than this, the book actually gives real, clear advice that you can start implementing right away to see it in action. I particularly found the section about recording every small, usually-unrecognized victory useful; I tried it for a day and it genuinely increased positivity and productivity in my mood. Finally, a book of business advice that works! Recognize THEM is also not just about corporate success, but also about meaningful relationships between people, effective teamwork and methods for making every single person in your care feel worthwhile as a human being. If more bosses were following Safrit’s advice, then the world would be both a happy and productive place.
