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LaTaunya “L.D.” Howard is passionate about entrepreneurship, and has spent more than a decade helping business owners achieve their goals. As a small business owner herself, LaTaunya understands first-hand the importance of running a business in a cost-efficient manner, which was her primary motivation for opening Howard Corporate Centre, LLC, in 2012.
Howard Corporate Centre, LLC is a serviced office space provider that offers private offices, meeting rooms and other flexible workspace solutions at a fraction of the cost of traditional office space. LaTaunya truly enjoys seeing her clients pursue their dreams, and being a catalyst – if only in a small way – to help them succeed in doing so.
But what L.D. has also observed since opening Howard Corporate Centre, LLC is that there is a knowledge gap about the serviced office space industry, which prompted her to write Kill The Rent-Grow Your Biz: Five Simple Steps to Cut Costs, Attract More Clients & Improve Your Bottom Line.
In addition to running her business, LaTaunya is a college professor and a licensed commercial real estate agent, yet another way that she supports and serves the business community.
To stay up-to-date on what LaTaunya “L.D.” Howard is up to, visit www.ldhoward.com.
Reviewed by Jack Magnus for Readers' Favorite
Kill The Rent Grow Your Biz: Five Simple Steps To Cut Costs, Attract More Clients & Improve Your Bottom Line is a nonfiction business/finance book written by L.D. Howard. Howard is the founder of Howard Corporate Centre, LLC, a Serviced Office Space provider, as well as a college professor and a licensed real estate agent. While the Small Business Administration considers small businesses to be those hiring up to 500 employees, Howard cites federal government data that shows that most small businesses hire 10 people or less, which it describes as micro-businesses. Unfortunately, while small businesses are a major part of the US economy, there are few funding options available to those micro-businesses, especially those individuals who are self-employed.
One big obstacle to the success of small businesses is the necessity of having a traditional brick and mortar address. Even if your work can be easily accomplished at your kitchen table, there are a number of reasons why you may not want to leave it at that. For one thing, investors or prospective customers will generally have more confidence in a company with a real commercial address rather than a Post Office box or home address. Likewise, they will be more impressed meeting you in an office rather than in your home, library or local coffee shop. Office space can take a major chunk out of your income, however, especially when the leases offered are triple net. Serviced Office Space offers an affordable, professional and effective alternative for the small business owner.
Kill The Rent Grow Your Biz is a well-written and persuasive introduction to the concept of the Serviced Office Space. Howard eloquently points out both the obvious and hidden costs of working from home, as well as the challenges faced by small businesses in attempting to rent traditional office/business space. Howard gives the reader a thorough walk-through of the different options offered by SOS providers and includes The 3 C’s of Service Office Space Evaluation Grid to guide readers in selecting the space and amenities that best suit their needs. Howard also offers case studies of business owners who have been able to improve their businesses through their use of a SOS setup. Anyone who has a small business or is considering self-employment should read this book as it addresses some fairly crucial aspects of having a successful business. Most highly recommended.
