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Reviewed by Pikasho Deka for Readers' Favorite
Over the years, there has been a steady rise of successful start-ups which have managed to claw their way into the customer base of large-scale corporations. This is because big companies are stuck in the traditional way of doing things that have become incompatible with the evolution of innovation. Corporations are failing because they have stopped thinking and acting like start-ups. With Innovating Innovation!, entrepreneur-turned-corporate consultant Mike Stemple offers insights into the ways corporations can adapt themselves to the times and create an environment where innovation can be encouraged to make them flourish. Stemple delves into the differences between invention and innovation, an operator and an innovator, and lists the distinct traits an innovator must possess. He also gives an in-depth overview of the difference between innovation cultures in corporates versus start-ups.
Often, corporations tend to become stagnant in their relentless pursuit of revenue and profit. Mike Stemple emphasizes the importance of constantly innovating and adapting to the changing market needs for companies to continue their upward trajectory. In Innovating Innovation!, he explains how start-ups focus on creating value ahead of revenue or profit. This is in stark contrast to how corporates work, where anything that is not instantly generating revenue gets dropped from the plans. I was impressed with how accessible Stemple's writing style is, and complemented by the meticulous organization of the content, the book felt engaging to read. Overall, I found it highly educational as well as inspiring. A must-read for anyone working in a corporate environment.
