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Brenda Bence, branding expert and certified career coach, is the author of “How YOU™ Are Like Shampoo for College Graduates.” Filled with dozens of job search and interview tips from the country’s top college recruiters and university placement professionals, the book is the only personal branding system focused on helping college grads craft and communicate a personal brand so they can sail through interviews and land a job they love – right after college. After graduating from Harvard Business School, Brenda developed mega brands for Procter & Gamble and Bristol-Myers Squibb. She now travels the world speaking, training and coaching on corporate and personal brand development. For more information, see: www.BrendaBence.com.
Reviewed by Anne Boiling for Readers' Favorite
You've just graduated from college and have very little job experience, and yet they have high hopes of landing the perfect job, so does every other college graduate. How do you make yourself stand out in the crowd of job applicants? Brenda Bence has the answer. Bence is an expert on Branding and Marketing. She has a systematic approach to landing that perfect job.
Everyday companies try to convince you that you need their product, and that it is the best product on the market. Bence insists you look at yourself in the same manner. You must brand and market yourself.
This book is divided into three sections:
1) Define it: know who you are, define your talents, compare yourself to other applicants, and define why an employer should hire you.
2) Communicate it: Review your actions, reactions and look throughout the interview process.
3) Avoid damaging it: 20 brand busters or things not to do.
This book is organized in a logical manner. It is simple, easy to read and understand. This would make a great gift for your college grad.
