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Brandon is a former Coca-Cola and Apple advertising executive with over 20 years of experience in marketing at Madison Avenue advertising agencies advising top FORTUNE 100 companies on brand strategy. He is now a sought-after consultant, coach, author, speaker, and facilitator. Brandon also produces and hosts a top 5 branding podcast and YouTube channel called Brands On Brands.
Reviewed by Pikasho Deka for Readers' Favorite
Personal branding is one of the key factors to success in today's hyper-competitive world. Brandon Birkmeyer, an advertising executive, entrepreneur, and podcaster, spent two decades in advertising, leading brand strategies at top agencies with many clients from Fortune 100 companies. In Front & Center Leadership, the author delves into the three critical skills a leader must possess to achieve success -- communication, relationship building, and problem-solving. The book focuses on taking initiative and shows how to build your reputation as a leader with intention. Building a brand involves creating content, cultivating a network of friends, partners, and clients, and finding solutions to problems. Through the Personal Branding Framework, Birkmeyer shows you how to set up various platforms to place your content, work toward a leadership vision, build an online presence, set up a networking plan, and much more.
Step up to take the initiative and begin your leadership journey with Front & Center Leadership. Brandon Birkmeyer offers practical tools and insights alongside interviews with entrepreneurs, public speakers, social media influencers, and podcasters to help readers become better leaders with a broader reach who operate with results-driven intentions, seek different perspectives, effectively solve problems, and thrive with a growth mindset. In this book, you will also learn about the three types of reluctance, establishing direct communication channels with your audience, seeking out places in your area of expertise, as well as those driven by your growth goals, cultivating influential relationships, growing your credibility, launching visionary campaigns, and more. In conclusion, this book will guide you toward building your unique personal brand on your way to becoming a great leader and a role model. Highly recommended.
