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Reviewed by Romuald Dzemo for Readers' Favorite
In his preface to Don't Sign the Lease! The Tale of a Triumphant Business Owner, Jorge L. Morales states: “In real estate transactions, there are winners, and there are losers. Far too often, the tenant (the business owner) is the loser.” He then goes on to explain the pitfalls that tenants — especially business owners — need to watch out for. In this book, readers will find all the information they need to win in commercial real estate, with powerful tips and a step-by-step guide from a professional who cares about his clients. The book is thought-provoking and packed with precious information. The author provides questions that readers — tenants — need to ask to ensure they are about to get the best deal like: “Do I Pay Rent on Usable or Rentable Square Feet?” In short, this book is about how to get the best lease in the market and at the best price, with terms that favor the business owner.
Jorge L. Morales weaves his experience as a real estate professional into the book and he combines the art of storytelling with effective writing to deliver points that will awaken the reader’s consciousness on what to expect in commercial real estate. The writing is impeccable and his voice comes across in a compelling manner. Jorge L. Morales keeps it pithy and simple, including telling statistics and teaching diagrams in the writing. The reader is in no doubt that Don’t Sign the Lease! The Tale of a Triumphant Business Owner is the work of an expert. And as the title cautions, this is the book you should read before you sign that lease because it will help you understand what you are getting into.