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Reviewed by Frank Mutuma for Readers' Favorite
Ecosystem innovation is not just an abstract concept but can be put to practical use in addressing the many challenges that the world is currently facing, as shown in Do Bigger Things by Dan McClure and Jennifer Wilde. With rapid change in the world, numerous challenges arise that can also present opportunities. Most problems don't occur in isolation, and therefore people need to address other surrounding factors. For example, Solar Sister was able to do better by not only providing solar products but also training the suppliers on other issues such as entrepreneurship and customer care. Problems are not hard because of their size, but because of the many parts involved. To find out more about ecosystem innovation, get a copy of this book.
Do Bigger Things by Dan McClure and Jennifer Wilde expertly captures what happens in real-life situations. I loved how it shows how innovations do not work in isolation but in an ecosystem of factors that also must be addressed. The prowess in narration and the warm tone adopted also make the reader receptive to the message being conveyed. The examples provided are also very effective. They not only break the narrative but also provide evidence that ecosystem innovation works in real-world scenarios. The ideas also flow systematically, which leaves no room for confusion for the reader. The clarity makes it highly effective in passing on the intended message and adds to the overall appeal of the book. I am looking forward to reading something else by these authors.
