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Reviewed by Divine Zape for Readers' Favorite
Disruption Denial: How Companies Are Ignoring What Is Staring Them in the Face by David Guillebaud is a ground-breaking work that looks at one of the least considered corporate realities — disruptive innovation. From the very beginning, the author says: “Nothing new here, I hear you saying. In fact, throughout my own business and consulting life, I have presided over transformation programmes of all types. Most have disappointed.” While there is innovative change happening everywhere around us, some key players in major companies find it difficult to move on with the changes, and the author explains why this happens. This is a book that explores the anatomy of the denial that many executives and CEOs face, and offers powerful keys to moving past the denial to uncover the advantages of digital transformation.
In Disruption Denial: How Companies Are Ignoring What Is Staring Them in the Face, readers will understand the powerful forces of disruption in our fast-paced, digitized environment and what they mean to businesses, discern the attitude of denial that most board members and CEOs of big companies manifest, and discover the best way of responding to the big digital wave. This is a book for entrepreneurs, business executives, and would-be executives. David Guillebaud has a unique take on the business environment and offers very insightful and revelatory thoughts on disruptive transformation. He writes with confidence, which is testimony that he is a master of the subject. In clear and compelling prose, Guillebaud gives readers the tools they need to guide their companies through the disruptive change.
