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Digital marketing manager at Develer, moderator of the gtconnect forum and ACTL lecturer, Pietro has been helping companies with the conception, planning, implementation, and control of complex projects in the world of digital marketing since 2000.
Reviewed by Diana Lopez for Readers' Favorite
Nowadays, there is no marked difference between physical and digital commerce. That is why any business should open suitable communication channels with its customers to maximize sales opportunities. Digital Marketing: Pearls of Wisdom covers different aspects, from generating an email correctly to marketing management in general. Pietro Mantovani has years of experience as a digital marketing manager and synthesizes the lessons he has learned for readers. He describes how to customize a message according to the target market and the use of SEO language. In addition, he answers questions about how to promote yourself and how to optimize a website. Mantovani explains how to avoid common mistakes and take advantage of the available resources.
Digital Marketing: Pearls of Wisdom is a concrete and understandable guide. For some, it may seem daunting to approach the world of technology, but Pietro Mantovani writes simply using examples and sharing experiences to explain the principles. He also includes a practical glossary at the end. He is not only focused on how to sell but highlights the importance of knowing the customer and how to communicate a message at the right time. Mantovani explains how to attract the attention of potential buyers based on their needs. The information about data analysis will allow both beginners and entrepreneurs to improve their businesses, whether they provide goods or offer services. This guide outlines strategies to both market yourself and satisfy customer needs.
