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Reviewed by K.C. Finn for Readers' Favorite
Big Heart Ventures: Purpose-driven Entrepreneurship for the Next Age of Technology is a non-fiction work focusing on business and leadership, penned by author Tina Ruseva. The premise of the book focuses on current business practices and start-ups utilizing new technology to grow faster than ever before, asking questions about what a modern company actually looks like, and who it has been built for. Commenting on the success of ventures which capture their target audience because of their purpose and intent as much as their product, the ‘heart’ element of new businesses looks at the wider world to ensure that they are doing their part for it, rather than just generating wealth for themselves.
This is a well-organized guide to the most recent developments in business start-ups, and how the implementation of technology plus purpose is predicted to affect business growth and company success in the near future. The idea of purpose-driven business is well explained, and it is clear that author Tina Ruseva is passionate about advocating for the heart that new companies need to have. The argument is convincing in a world where we have been swindled and damaged the planet many times over, thanks to big business. The discussion of technologies which can be implemented is also very informative and interesting to learn about. Overall, Big Heart Ventures: Purpose-driven Entrepreneurship for the Next Age of Technology is sure to inform and guide potential business owners who want to build their future success on solid ethical grounds.
