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In her recent book, Be: Become Your True Self, And Inspire Those Around You, author Bahriye Goren-Gulek draws on her 15 years of global experience as a brand strategy expert to inspire readers to achieve deeper levels of awareness — a process that can transform ordinary people into extraordinary leaders.
A seasoned brand strategist, Goren-Gulek has worked on both the client (Unilever) and agency side where she has consulted world class multinationals across the globe. As the former Executive Director of Innovation and Strategy at Wallace Church & Co., an award winning branding agency in New York, she has worked with the most talented creative and brand leaders. She is a university lecturer at the graduate and undergraduate level at business schools in New York, Colorado, Singapore and Taiwan. She lives with her husband, son and their dog in Boulder, Colorado.
Reviewed by Vernita Naylor for Readers' Favorite
Gratitude, intuition and surrender can bring us the completion that we need to be. Be: Become Your True Self, and Inspire Those Around You by Bahriye Goren-Gulek is a book of leadership and inspiration. Who we are and everything joined together creates what we were meant to be. Be provides various elements of character and actions that can be taken to become your truth. Your truth is who you really are when no one is looking. Your truth is that innate feeling that catapults your dreams and turns them into a reality. Bahriye Goren-Gulek provides interviews, quotes and stories of people that have taken the risk and overcome the challenges of being.
As I journeyed through Be by Bahriye Goren-Gulek, I became not only inspired but intrigued and empowered as I read the interviews. The one that struck me the most was Bahriye Goren-Gulek’s interview with Emile de Beer, founder of SilverRed, Dubai. It was Emile de Beer’s need for balance, essence of freedom, and elements of risk taking that helped Emile de Beer birth SilverRed. His intuition and moments of silence helped to create his business model. Even though Emile de Beer had a business plan, it was his need to focus on customer service that was key to the success of SilverRed. It is people like Emile de Beer that Bahriye Goren-Gulek interviewed that speak and let us know that we can dream, we can believe, and we can do.
