During his 40-year mercurial career, Harvey Lee has established himself as one of the world's leading product marketers, with prominent companies, products, and bands reaping the benefits of his expertise. Progressive, persistent, and pioneering, he’s helped generate billions in revenue, shattered records, and pioneered categories. He played a key role in launching the original Xbox, worked for global brand Virgin and helped rock giants AC/DC in their hour of need. Harvey’s writing has garnered millions of views and LinkedIn News Editor Choice status, while he’s frequently requested as a featured guest at esteemed events and institutions like the Kellogg School of Business. A true master of his craft, Harvey nurtures the talent of tomorrow in his role as the Vice President of Product Marketing at Product Marketing Alliance, home to the largest global community of product marketers.