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Reviewed by Bryone Peters for Readers' Favorite
A Business Roadmap for Professional Photo Organizers by Cathi Nelson and Jill B. Yesko is an asset to people who have or are thinking of starting a business in photo organizing. Cathi and Jill describe why the photo-organizing business is lucrative as it is a great opportunity. An appealing factor is the number and diversity of clients interested in hiring the services of photo organizers. Cathi and Jill cover business basics such as naming your business, trademarks and service marks, taxes, and insurance. The authors assist with formulating a business plan and best marketing strategies and cover start-up costs. In addition, you will find websites to download forms, guides, and other resources. This resource contains all the caveats and suggestions earned from years of experience.
A Business Roadmap for Professional Photo Organizers by Cathi Nelson and Jill B. Yesko is an excellent resource for people interested in photo organizing. The book is beautifully laid out, easy to follow, and has plenty of interesting quotes and real-life anecdotes. The business roadmap starts with the first-hand experiences of Cathi and Jill. Their advice and encouragement are evident from the introduction to the last pages. The clever placement of information boxes accentuates the fresh and modern-looking layout. I found the marketing strategies and the potential costs involved interesting. I also appreciated the details Cathi and Jill inserted. An example of this is the recommended columns in a spreadsheet that act as an easy bookkeeping system. The tips on the uses of your smartphone were good.