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Reviewed by Joy Hannabass for Readers' Favorite
The Sport of Selling is a motivational book using the game in the world of sports to help one with successful selling. The author says that building a good sports team and building a good sales force are similar, and he gives strategies used in sports to help teach in the sales area. He gives business ideas and tips, illustrations and strategies throughout this book to show how to form a game plan for one's business. This book is designed to help each person focus on what needs to be done to make the business a successful one.
These are a few things I pulled from the book that are simple, yet so important in building a successful business in selling: 1) Did you know the four P’s of marketing are: Product; Price; Place; and Promotion? 2) Listen to this great sales advice: "Make your weakness your strength, thus your strength becomes your weakness.” 3) If you don’t ask for a sale, you don’t have a chance to land the client. 4) More great sales advice: Make Yourself Necessary. If you weren’t there tomorrow, would anybody miss you at work? 5) You would be surprised at what a big smile can do for your selling!
As one of the fastest selling books on the market today, I found The Sport of Selling to be a very informative book for anyone owning their own business. It is easy to read with each chapter describing its contents with comical graphics, lists, quotes, charts, graphs and Do You Know sections to reinforce and explain what is written. I would recommend this book to anyone having a business or starting a business. These same strategies will work for any business small or large and would be a good investment for your business.