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Austin W. Bunch has been in the sales profession for over 60 years, selling a wide range of products, leading salesforces, and training salespeople on the art of selling. In The Bunch Book of Selling, the author provides a comprehensive framework describing his process in great detail to help current and future salespeople thrive in this industry. Bunch advocates making sales with purpose rather than by chance and argues that the Challenger-type salesperson is the ideal sales consultant for modern times. The book takes you through the transactional sales process, the fundamentals of telephone sales, the difference between marketing and sales, the Three P's model, which includes purpose, process, and payoff, the four different communication styles, the process of writing scripts and how and why they are necessary, writing a commercial, and more.
Everyone plying their trade as a salesperson should grab a copy of The Bunch Book of Selling. This is your go-to self-help guide to becoming a modern sales specialist. Austin W. Bunch draws upon his decades of experience in the industry to offer an accessible and practical framework that covers all the fundamental aspects of sales and everything related to it. With this book, you will learn about setting attainable goals, the Value Proposition of the company and yourself, assisting the customer in making well-informed decisions, applying the Three P's model, getting optimal results in the shortest amount of time, taking advantage of markets and trade shows, and much more. With examples, anecdotes, and helpful tips, Austin W. Bunch offers a thorough guide to help you on your sales journey. Highly recommended.
