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In his new book, RIDE THE WAVE, Wessinger provides a roadmap for overcoming changing market conditions, adopting a progression-based mindset and using risk as a compass. He believes business leaders must be more like surfers and leverage the natural momentum within changing markets to find success.
Reviewed by Christian Sia for Readers' Favorite
Ride the Wave: How to Embrace Change and Create a Powerful New Relationship with Risk by John Wessinger offers readers a road map to create success in life and business in today's ever-changing, complex business landscape. With the new and rapidly growing nature of information technology, entrepreneurs, business owners, and marketers need to be constantly shifting, adapting, and streamlining their strategies to meet the demands of the markets and achieve success. In this book, readers will find answers to the question: How can one survive and thrive, creating more success in their business in today’s eclectic business landscape and cut-throat competition? The author highlights the challenges that businesses face in today’s environment, and moves on to show readers how to beat these challenges, using the analogy of a surfer, and demonstrating how to approach risk in business.
John Wessinger writes with the confidence of a master in his field, exploring difficult areas of the subject with unusual clarity, and offering readers the tools they need to transform their business. I enjoyed the social commentaries and the way the author explores the idea of change and how to integrate professional risk in one’s business strategy. This book offers groundbreaking rules and principles that powerfully respond to the constraints of today’s business environment. The message is couched in language that is popular and easy-to-understand, and ordinary readers will have no problem grasping its message. Although this is a book for business professionals and entrepreneurs, it offers relevant insights and advice on navigating the complex business world, insights that can be so easily transposed into real life situations. Ride the Wave: How to Embrace Change and Create a Powerful New Relationship with Risk is an engaging, highly informative read.
