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Reviewed by Roy T. James for Readers' Favorite
Managing Products to Deliver Solutions: 25 Best Practices for B2B Product Management by John Mansour is a complete discussion of the nature of B2B and the recommended approach to ensure success. It starts with definitions, and mentions the need to have unique solutions for B2B, also how it has to be different from B2C. The book explains how and why in B2B we look for highly valued solutions compared to building great products. Thereafter, the discussion pertains to the things that make B2B unique, along with familiarization with the best practices for B2B product management – a twenty-five point action plan. The author concludes with a dictum - in B2B, every product should be created with the intention of delivering a solution to a much broader need than the product itself.
Managing Products to Deliver Solutions: 25 Best Practices for B2B Product Management by John Mansour is a good, rather abstract debate on B2B. It clarified many of the questions I had on B2B and its application. There is potential for further development and new terms like ‘prosumer’ or ‘prosumerization’ are already in circulation. With this field of business poised for greater growth in the coming years, books like this can contribute by making our concepts clearer. The topics discussed here will be of great help in altering the business plan and strategy to one that is not focused on a singular product or market or both. Defining the differences and the resources required for either (based on B2B, B2C differences) might introduce necessary corrections. This is a good book and an easy guide.
