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Brenda Bence, branding expert and certified executive coach, is the author of the award-winning “How YOU™ Are Like Shampoo for Job Seekers,” the only start-to-finish book for defining, communicating, and taking control of your personal brand throughout the job search process. After graduating from Harvard Business School, Brenda developed mega brands for Procter & Gamble and Bristol-Myers Squibb. She now travels the world speaking, training and coaching on corporate and personal brand development. For more information, visit: www.BrendaBence.com.
Reviewed by Anne Boiling for Readers' Favorite
We're living in a time of economic turmoil. Each day we hear the jobless rate increases. Brenda Bence's How YOU Are Like Shampoo For Job Seekers could not have been published at a better time. She offers advice on marketing yourself. Bence is a Branding Expert and Executive Coach. She suggests using the same principles for seeking a job as marketing and branding products. Bence sees the value in people. When people see the value in themselves they will make a better impression on prospective employers. You must convince employers that you are just what they need. Every day we see a product in media promoted in such a way that we think we cannot do without it and it is the only product that will fit our need. If it works for shampoo just think what this concept can do for you. Bence's system is easy and logical. You should make your plan on paper so that you can review and adjust it as needed. The system takes the worry out of job hunting and interviewing.
Bence offers step by step directions. This book has three major divisions:
1) Defining your brand: discovering who your audience is, what they need, discovering you're what you have to offer compared to other perspective employees, and what makes you stand out in the field.
2) Communicating your brand to perspective employers: review your actions during all aspects of the interview.
3) Avoiding brand busters: what not to do.
This book is well organized, logical, and easy to read and understand. This book is worth the cost.
