This author participates in the Readers' Favorite Free Book Program, which is open to all readers and is completely free. The author will provide you with a free copy of their book in exchange for an honest review. You and the author will discuss what sites you will post your review to and what kind of copy of the book you would like to receive (eBook, PDF, Word, paperback, etc.). To begin, click the purple email icon to send this author a private email.
This author participates in the Readers' Favorite Book Review Exchange Program, which is open to all authors and is completely free. Simply put, you agree to provide an honest review an author's book in exchange for the author doing the same for you. What sites your reviews are posted on (B&N, Amazon, etc.) and whether you send digital (eBook, PDF, Word, etc.) or hard copies of your books to each other for review is up to you. To begin, click the purple email icon to send this author a private email, and be sure to describe your book or include a link to your Readers' Favorite review page or Amazon page.
This author participates in the Readers' Favorite Book Donation Program, which was created to help nonprofit and charitable organizations (schools, libraries, convalescent homes, soldier donation programs, etc.) by providing them with free books and to help authors garner more exposure for their work. This author is willing to donate free copies of their book in exchange for reviews (if circumstances allow) and the knowledge that their book is being read and enjoyed. To begin, click the purple email icon to send this author a private email. Be sure to tell the author who you are, what organization you are with, how many books you need, how they will be used, and the number of reviews, if any, you would be able to provide.
Reviewed by Divine Zape for Readers' Favorite
Data Driven: Harnessing Data and AI to Reinvent Customer Engagement by Tom Chavez, Chris O'Hara, and Vivek Vaidya is a business book that every company or organization that engages customers digitally should have. Data is key in identifying and maximizing business opportunities, building a strong customer base and enhancing customer experience with data-driven insights. The authors of this book state that: “We’re living in an increasingly connected world, and digital experiences… are the mechanism by which a brand engages with people. What differentiates this new normal from what came before is the two-way nature of the interaction.” In this book, they offer tools for data processing and tips on how to use the latest technologies―cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)―to engage customers, efficiently interact with them, drive sales, and keep customers loyal.
The authors of this book offer readers years of experience working with data and unearth gold mines that will revolutionize the way business owners use data to make decisions, connect with customers, and create their brand. From processing to analyzing and refining data, they offer useful tips that make a huge difference. The writing is packed with exciting information and proven paths that have been behind the success of numerous online business models. Data Driven: Harnessing Data and AI to Reinvent Customer Engagement offers the essentials that readers, business owners, and organizations need to drive customer engagement, make winning decisions, and scale their businesses. Written in a professional tone and in language that is widely accessible, this book is an indispensable tool to transform any business.
