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Reviewed by Roy T. James for Readers' Favorite
All You Need to Know to Do Business in China by Orna Taub is a short guide about what a businessman should know when he is going to start a business or a franchise of his business in China. Almost all aspects of the topic are dealt with by the author. Chinese habits and culture in business, etiquette that one should know, and how to negotiate with Chinese people are only some of the areas covered by this book, which can act as a holistic guide for those interested in dealings with the Chinese. The book begins with a very important concept in China called ‘keeping face’ and what it means to business, followed by essential features of one’s conduct, such as not addressing persons by first names and other peculiarities one should always be aware of while doing business in China.
All You Need to Know to Do Business in China by Orna Taub is written with the idea of helping those who decide to do business with the Chinese. Accordingly, quite practical guidelines are given, elaborating on how to start a new business, how to hire people, or where to go for banking support. The last and most important part of business in China, negotiating, is given due importance. The techniques to use and the pitfalls to avoid are discussed. One thing I noticed though, the author has taken up this field of study out of a personal interest in Mandarin. The guidelines described here could have become more inclusive as well as extensive, had this been edited, approved or overseen by some authentic Chinese expert, preferably of Chinese origin.
