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Joyce Rojas has positively impacted thousands of people’s lives by shifting their relationship with money. With over 19 years in the banking & investment industry, experience as a top financial advisor at a Fortune 500 company, a Masters in Business Administration, and author of 31 Badass Money Mindset Affirmations, Joyce is easily a top expert in money matters. But her secret is not in all those accolades, it’s in knowing that wealth begins with mindset.
As a Latina in a male dominated industry, a single mom, and daughter of immigrant parents, Joyce had the cards stacked against her. She painfully watched her father exhaust himself working 2 jobs in order to provide for his family. She couldn’t understand why making money was so hard for him, yet easy for others. As a struggling single mom, she wanted a different life for her son but found herself living the same scarcity pattern she lived as a child. This frustration led her to delve deep into the factors that truly determine financial success. She discovered that subconscious belief systems and thought patterns around money were what held people back the most. Armed with this knowledge, she now helps others rewire their thoughts around money so they can create the abundance they deserve.
Reviewed by Dr. Jordan Alexander for Readers' Favorite
Joyce Rojas's 31 Badass Money Mindset Affirmations is a must-read for anyone that still believes money is the root of all evil, is hopeless at managing money, or just feels they don’t deserve to have wealth and abundance. I love Joyce's no-nonsense way of discussing our limiting beliefs. She’s had them herself, so knows firsthand the perils of hanging on to negative ones, especially those she learned growing up in a low-income immigrant family (which totally resonated with me). Fortunately for us, Joyce Rojas shares how she took control of her own story of financial hardship as a single mom, post-divorce, and turned her inherited fear-based money beliefs into abundance. She also has the street cred' to back up what she preaches. Rojas has been a leader and financial advisor in the banking and investment industry for two decades. She takes you on a 31-day journey that combines all her experience, with ideas from psychology and neuroscience research, to transform your money mindset. You just need to listen to what Rojas says: repeat the affirmations and act!
Rojas delivers the promise of this being 'a fun and easy guide to create the wealth and abundance you deserve'. Her 31 Badass Money Mindset Affirmations first helps you see you are not alone. Over 50% of us live paycheck to paycheck. Plus, we ALL come with a preset “financial thermostat” sitting in our subconscious mind “set at what’s comfortable”. If you start low, you’ll need to break through what’s holding you back to reach those financial highs. This is where Rojas’s affirmations come in. Imagine being thankful for your property tax bill or smiling as you pay the medical insurance this month. She asks us if we are really comfortable with how we are investing our time - or as Rojas calls it - your ‘energetic exchange of life hours’. How might you better allocate your precious hours more wisely? Rojas reminds us that life is short and why we need to take control of our financial freedom to act with true power over our lives. One of my favorite affirmations is “I am here to make an impact. I have a powerful purpose.” As businesswomen, we face so many perceived roadblocks. Rojas sets the record straight with a context around our life's calling. She says “you are here by design” and challenges us to see our very presence as unique and a gift. Each affirmation comes complete with exercises to inspire and empower. My favorite was writing the financial forgiveness letters to help me own, accept, and move on from the past. It was reassuring to be on this journey with Rojas, knowing she practices what's in her guide.
I highly recommend 31 Badass Money Mindset Affirmations by Joyce Rojas. It will not only guide you to reprogram your beliefs about abundance and wealth, but also help you be more aware of what to focus on for living a full and happy life; one where the money is flowing (toward you), and where if someone talks about having more, you can smile and say, ‘bring it on’.
