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Gary Szenderski is an author, speaker, teacher and branding specialist, internationally acclaimed as an expert on the subject. He specializes in helping people and organizations to navigate change, and frequently speaks and writes on the topic of emerging brands, personal branding and companies in transition. Gary is an award-winning writer, author of the Book of Szen and Szen Zone, often quoted marketing expert, and recipient of the Distinguished Instructor Award from the University of California in Irvine where he teaches branding. He resides in Southern California.
Reviewed by Jack Magnus for Readers' Favorite
Szen Zone: Reaching a State of Positive Change is a non-fiction self-help book written by Gary Szenderski. The author is also an educator and speaker who specializes in Branding, both on the corporate and personal level. In this book, Szenderski addresses the path to positive change, starting with having the courage and the requisite spirit of adventure to embrace change and go forth boldly to embrace one's future. Each chapter includes short stories and anecdotes that illustrate the topic covered; Szenabling Files containing ideas and insights; Szenippets that summarize the stories presented, and other useful files to help guide the reader. Other topics covered in this volume include: productivity, letting go of the past, embracing the potential of the future, and learning to take chances.
Gary Szenderski's non-fiction self-help book, Szen Zone: Reaching a State of Positive Change, is filled with illuminating stories and anecdotes that can help point the reader to that promised state of positive change, presented in a manner that's neither didactic nor preachy. Rather, Szenderski employs an easy going and conversational style of communicating his message to his readers that made me feel as though he were there alongside me, sharing his own efforts and experiences in a spirit of frankness, honesty and sincerity. I especially appreciated the stories he shared and found their messages made the topics covered appeal even more directly to me. He really gives the impression that we're all doing this together, and his enthusiasm for his subject is irresistible. Szen Zone is a book to breeze through and be inspired by, and then to be read more slowly in no particular order of topic, concentrating rather on the concepts and thoughts which most appeal at the moment. It's an impressive self-help guide and it’s highly recommended.
