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Reviewed by Pikasho Deka for Readers' Favorite
Having a personal brand is one of the most critical tenets of marketing. It has become indispensable in an increasingly competitive world where how you project yourself determines your success. In Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand, Cindy McGovern takes you through a step-by-step process to help you build a brand of authenticity that showcases your talents to sell to a broader audience. The five stages of selling your brand consist of planning, looking for opportunities, establishing trust, asking for what you want, and practicing gratitude. The book also explores the three critical components of a successful personal brand. Choose a brand that leads to selling your message and positions you to help yourself and others. Live your brand by incorporating it into your everyday life. Finally, selling your brand requires you to live up to your personal brand.
In Sell Yourself, readers will also learn the in-depth steps to sales success and how to differentiate between being a manager and a leader. What I loved about the book was Cindy McGovern's ability to provide the guidelines in a thorough and accessible writing style with meticulous organization of the subject matter. After finishing the book, you will better understand the whys, hows, dos, and don'ts of creating, living, and selling your brand. This is one of the most detailed and well-researched self-help books I've read in recent years. McGovern also provides anecdotes and examples of people who have created authentic personal brands in their journey to success—for example, Dolly Parton. So, grab a copy and start working toward building a brand and leaving a legacy you can be proud of.
