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Qingshun Zou was born in Beijing and grew up in Guangzhou in southern China. She was educated in Canada, completing her studies in business at a Canadian university in Nova Scotia. Nostalgia for her homeland and stimulating encounters in the West ignited in her an interest in both cultures.
Having started her career in the Swiss watch industry, Qingshun received training in marketing at Swatch AG before turning to entrepreneurship. After having successfully developed several companies in Switzerland and China, she was CEO of the Swiss subsidiary of a European pharmaceutical group for more than 15 years.
A Swiss citizen, Qingshun is a professional in international business development. As a business consultant, she offers her know-how in a multicultural environment, leading a training program entitled “Decoding the Chinese business culture” in partnership with the Geneva Business Management University. Founder of the company Sino Swiss Business Alliance Development Sàrl, she supports European and Chinese companies from various industries in their business projects. Her activities extend to cross-cultural management training and advisory on business strategy, management and development.
Inspired by Western culture, she has been an amateur musician for 15 years. With her enthusiasm for and sensitivity to Chinese and Western cultures, Qingshun is a board member of the prestigious Geneva International Music Competition, founded in 1939.
Reviewed by Tammy Ruggles for Readers' Favorite
Master Chinese Business Culture: Becoming a China Expert by Qingshun Zou is the ultimate guide to understanding all aspects of Chinese business, from how culture plays into strategies to how Confucianism fits into the scheme of things. It's no secret and is becoming quite clear on the global economic scene that China is a major player but other countries, including the United States, aren't always sure of how to relate to China on a cultural level, and doing so would be to everyone's advantage. This is where Zou's book comes in. She expertly and concisely gives an overview of Chinese culture and how it relates to their business theories and practices. If you want an insider's look at how China operates in the business sector, this is a definite read.
If you expect a dry, boring lecture about business, you will be pleasantly surprised, because Zou has written an enlightening book in an engaging style. Her practical advice makes so much sense and will appeal to anyone who likes reading about other cultures and how they compare or contrast to their own. China is just like any other country in that it has its own way of doing things but is as unique as any other country with its own customs and approach to business. Culture and Confucian philosophy are of utmost importance in China, so it would only make sense for other countries to get a handle on how and why they use culture in business. I like how Zou gently sets the record straight on China's goals and methods, hoping that her book will help define and clarify the misunderstandings that exist between East and West. I also like how she demonstrates the similarities that exist between the two and urges readers to concentrate on those rather than any differences that may exist. Personally, I think this book will go a long way toward healing any wounds and fostering a more positive outlook and relationship with China. As you read, you will think and understand from a Chinese viewpoint, from politics to branding to 6G, and will see how their culture has played into some of the most successful business endeavors in the world. If China rises to be the top economic force in the world, Master Chinese Business Culture: Becoming a China expert by Qingshun Zou is the perfect business tool to use.
