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Reviewed by Ruffina Oserio for Readers' Favorite
In Search of Quality: Understanding a Sexy Business by Ronald Kolb is a powerful book in the area of business and finance, a book that talks about the one aspect of business and lifestyle that makes what we do stand out: quality. No matter the industry and whether one is providing a service or selling a product, the one important thing that will create a buzz around the service or product is quality. In this informative, well-crafted non-fiction book, the author illustrates with relevant business examples and real life stories the place that quality has in the general economy of life, and how businesses, governments, and organizations can use it to offer great satisfaction to customers and the people they serve. This book will help readers create a 'sexiness' around their products and services that won’t go unnoticed by potential clients.
There is great pleasure in reading this book because of the neat and excellent prose. The voice is upbeat, conversational, and Ronald Kolb does a wonderful job in injecting humor and a good level of entertainment into the work through the masterful use of anecdotes and pithy expressions. One immediately gets the impression that this is a well-researched and masterfully articulated work, and the confidence with which the author writes couldn’t be from anything other than sheer mastery of the subject. The author demonstrates that quality is the one undeniable element that drives success in both business and life, exploring its effects and implications in a variety of fields, including NGOs, governments, businesses, and a lot more. In Search of Quality: Understanding a Sexy Business is a highly informative and educative work that will change the way readers approach their work and their business, while gaining insights on what to expect when buying products or receiving services.
