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Reviewed by Pikasho Deka for Readers' Favorite
With changing demographics and cultural dynamics, firms have embraced multicultural ethics and diversity to adapt to the growing market needs. So why is the design profession yet to acclimate to the changing cultural landscape? Jessica Bantom is an interior designer with decades of experience in marketing and consulting. With Design For Identity: How to Design Authentically for a Diverse World, Bantom explores the necessity for designing spaces that represent people from a wide range of backgrounds, races, ethnicities, religions, socioeconomic statuses, and sexual identities. Despite affirmative action, diversity, equity, and inclusion haven't been fully embraced in the design profession until now. In this book, Bantom emphasizes the need for cultural awareness and competence, providing an in-depth analysis of the two and their roles in the design industry.
Design For Identity offers readers a framework to help boost the cultural quotient and showcases the application of that knowledge for the cultural competence shift. As society becomes more multicultural, there is a growing need for a firm establishment of ethics that celebrate the diverse and inclusive nature of the modern world. Author Jessica Bantom shows ways to bring that cultural shift to the design industry, with an increasing focus on the needs of the customer and the distinct aspects that play a part in making them who they are. This book is a must-read for contemporary designers and business owners in the design industry. The author presents the content in an accessible manner to ensure that even readers who may not be too familiar with the technical aspects will have no problem understanding the topics explored in the pages. Personally, I found the book very informative and inspirational. Highly recommended.
