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Reviewed by Foluso Falaye for Readers' Favorite
Brain to Bank by Dorine Rivers is a comprehensive guide to getting one's business ideas into the market. It equips readers with the tools and information needed to transform their ideas into standard products. The book is divided into three parts and concludes with a useful glossary. In the first section, Dorine shares guidelines on how to get started by building a strategic plan, naming your creation, writing your business plan, and more. The second section is all about keeping the ball rolling. You'll learn about working with freelancers, patents, and creating an exit strategy. In the third part, the author shares insights about making your product profitable, as well as getting it to the masses through marketing and finding your ideal customer. Additionally, Dorine's personal stories and examples are shared along with insightful tips in each section.
Brain to Bank has the human touch that immediately draws you in from the start and keeps you engaged throughout. Dorine Rivers shares engrossing stories, not just from her business activities, but also from her other engagements, such as traveling and studying for an exam. We also get stories from industry experts, including Misty Kortes—a business owner who enabled small companies to succeed in marketing their business. Readers who wish to implement the lessons immediately will appreciate the thorough exercise sections at the end of each chapter. Ultimately, this book will benefit you if you have an idea and want to make it profitable, protect it by law, or avoid costly mistakes while implementing it. The smart blend of valuable stories from experts, neatly structured guidelines, and practical exercises will give any aspiring entrepreneur the best chance of succeeding with their ideas.
